With the men’s racing beginning, the spectators shift attention to a Eurosport feed on their phones as the women’s race reaches its climax. South Africa’s Ashleigh Moolman-Pasio, a World Tour rider with CCC Liv, sprints to victory with Australia’s Gigante close behind. “The first-ever world champion in cycling esports,” booms the commentator. Beck relays the strong results from staff Australia to Ben as he pedals. To use Zwift, riders enter their weight, which determines the power to weight ratio and hence how briskly a rider goes in the digital world.